DNA Clock

July 29, 2010 Creative, News

With a reputation for outstanding creativity in clock design, the Smith of Derby solution was driven by the need to develop a timepiece that would perfectly complement this prestigious research institute.

dna5The clock takes its inspiration from the fact that every DNA is unique and this incredible design has its own very distinctive identity. At 7 metres high it has a DNA like appearance that delivers time with incredible accuracy and, for many, will be viewed as a work of art.

From the first meeting with Smith of Derby it was clear that they had the creative vision to interpret our brief and deliver an exciting and innovative design for this state of the art research faculty; however we were also impressed with their track record of technical and engineering excellence. At every stage of the project they have delivered everything that we’ve needed – on time and on budget. We couldn’t have asked for more.

_dna2The DNA Clock has a spiral centrepiece that rotates at one revolution per hour. The glass beads on the twelve horizontal bands light up as each hour is passed. Midday or midnight is signified as the top band lights up.

We relished the opportunity to work with the university on such an important project. We always work very closely with our clients to produce a design that blends perfectly with the location, structure and theme of the building it is an integral part of. We are delighted with how the DNA clock fits perfectly within its environment.

– Bob Betts, Smith of Derby Managing Director

About the author