Posted on 07 April, 2014 by Smith of Derby.
Smith of Derby has gone 'back to the future' to create two clocks, in partnership with Universal Design Studios, for the first Fortnum & Mason store to be opened in the store's 307 year history.
The stunning cage-style clocks' frame emulates a 1750's-1850's design and is based on the store's original heritage and incorporates a railway theme for their new surroundings.
The clocks hanging in the new Fortnum & Mason store in St Pancras International Station are linked together by a four metre length of stainless steel rod, and hang from the ceiling, three metres above customers' heads.
This is the first time Fortnum & Mason has opened a seperate store since it first opened in Piccadilly 307 years ago, and also strengthens Smith of Derby's association with the station, having already produced clocks that adorn the tower and restaurants.
Martin Butchers, Technical Sales Engineer said: "We knew as soon as we were approached that we were talking about a very exciting project. Both Fortnum & Mason and Smith of Derby have heritage stretching back over 300 years.
"The clocks are designed to be abstract but at the same time be easy to read the time. They are based on a historic design but are very much looking to the future success of Fortnum & Mason and St Pancras International Station."
The clocks include three large brass etched dials and are separated by a brick arch inside the restaurant. Joined by a stainless steel conrod, the rod takes the drive of the electric movement from the clock with a single dial through the arch to the lobby clock with two dials.
Bob Betts, Smith of Derby Managing Director, said: "Smith of Derby is delighted to have joined forces with a fellow prestigious company in Fortnum & Mason. Both companies have a strong traditional heritage."
Smith of Derby believes in the 'expression of time' and that a feature clock can become a distinguishing piece of an interior design. If you are interested in an interior feature clock, exterior feature clock, or bespoke timepiece to incorporate time into your project pleasecontact us and our design team will be at your service.
For more information please contact: Jane Arnold, Director.
Telephone: +44 (0)7800 689410 or +44 (0)1332 257118